Honda of Canada Mfg. – Canadian Women in Manufacturing: Amber

Problem: Large corporations like Honda face the challenge of attracting and retaining skilled talent in specialized roles. Many employees and candidates don’t fully understand the scope, opportunities, or culture behind technical positions, which can lead to lower engagement and difficulty filling critical roles.

Solution: To address this, Honda produced an HR spotlight video featuring Amber, a Materials ULS in the Polymer Department. The video highlights her role in paint quality control and colour development, showcases hands-on collaboration, and emphasizes growth opportunities—all while providing authentic advice to inspire potential candidates.

Results / Impact: Showcases Honda as an innovative, engaging employer. Increases understanding of specialized roles, helping attract qualified talent. Strengthens employee engagement and brand loyalty by sharing real employee experiences. Supports recruitment marketing across multiple platforms, leveraging video to connect with a wider audience.